Winning brands are excelling at creating and retaining creator communities with impact. And they’re doing it beyond social — they’re bringing creators into the folds of their businesses to innovate product development, brand narratives, and more to create a halo effect around creator marketing programs. 

On February 27 at The Virgin Hotel, we heard from and networked with leading industry experts and explore how the right goals, metrics and workflows are shaping the vision of a creator-led marketing future.

Agenda:

9:00 a.m. Networking Breakfast

9:30 a.m. Opening Remarks

Sasha Wallace, Senior Director of Customer Success, CreatorIQ

9:40 a.m. Keynote: The New Community Rules of 2025

Ashley Waxman, Vice President Brand Marketing, CreatorIQ

11:00 a.m. The Future of Creator-Led Growth: Scaling, Retention, and ROI in 2025 Panel

Armando Triana,  Head of Social Media & Influencer, Social Media, Coyne PR

Laure Jury, VP, Community, PR & Partnerships, Love Wellness

Moderator: Jamir Milligan, Senior Client Partner, CreatorIQ

11:45 a.m. Interactive Roundtable Discussions

Gather with your peers and discuss the ins-and-outs of global brand/creator partnerships. Share your knowledge of the space, network with other industry leaders, and get inspired for future strategies and initiatives.

12:30 p.m. Networking Lunch

1:30 p.m. End of Event

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